Leadership Profiles

- Prakash Purohit
- Founder and
President
- Masters of Science in Organic
Chemistry
- MBA in Marketing from DePaul University
- Advanced Management Program from Harvard Business School
- Over 27 years of experience in formulating naturally derived personal care products and aromas
- As Executive Vice President of Research and Development for 17 years, Prakash stood as a pillar of Aveda, having created over 600 state of the art products.
- Recognized by his peers as one of the top three Personal Care formulators in the world.
- Well versed and an expert in the fields of Aromatherapy, Ayurvedic and Organic Sciences.
- An inventor of three patents, which includes a preservative made from essential oils.
- Masters of Science in Organic
Chemistry

- Richa Purohit
- Senior Vice
President
- Strategy, Business Development and Finance experience for 15 years with major corporations such as Cargill, Pillsbury, Dow and The University of Minnesota.
- MBA in Marketing from Carlson School of Business.
- Esthiology Science Degree from Aveda Institute.
- Originated and managed a Personal Care and Soy Candle company from idea to success in the wholesale Gift/Spa industry.
- Experienced Consultant having provided consulting services to major chemical, cosmetics, health and research organizations in the area of competitive analysis, strategy planning and financial overview.

- Tim Whitney
- Vice President
- BS in Business Administration from Northeastern University.
- MBA in Team Building from Western New England College.
- Over 20 years Operations experience in Strategic Planning, Plant Management, TPM, Lean Manufacturing, Quality Management, through New Product Development and International vendor management.
- As a Business Unit Leader for Yankee Candle, Tim implemented cost savings initiatives and employee involvement programs resulting in ongoing savings in excess of 1M/year and resulting in 2,000+ employee suggestions.
- As Yankee Candle’s first Quality Manager, Tim revamped and expanded the R&D candle lab and developed the quality foundation for managing 600M+ in sales of both purchased and manufactured products.
- Spent the majority of 2 years traveling to Guatemala having worked first as an International Operations consultant and eventually VP of Operations for a large manufacturer of candle, soap and reed diffusers.








